Paladin’s Registry of Financial Advisors is a Free Service for Investors

The world’s first financial advisor directory was the Yellow Pages®. All you had to do was thumb through the pages until you found the listings for financial advisors. Depending on the city you live in you saw a long list of names with addresses and telephone numbers. But, you had no idea if the advisor was a competent, ethical financial expert or a salesman making false claims to sell investment products. And, the only way you could learn more was to telephone the advisor, which was the beginning of a potentially hard-core sales process. Aggressive salesmen turn most people off.

The Internet and Paladin’s free Registry are game-changing services. Not only can you find local financial advisors in the Registry, you can learn more about them without actually contacting them. You protect your privacy and you control which advisors contact you. The biggest plus, you can exclude the advisors you do not want to talk without being exposed to any strong-arm sales tactics.

This free Registry service takes the advisor selection process to another level. Not only have we found high quality advisors for you, we have also vetted, rated, and documented their credentials, ethics, and business practices. Plus, we provide online access to the advisor information that it used for its vetting and rating processes.

Watch-out for Financial Advisor Directories that are advertising websites. There are no vetting or rating processes. And, they will advertise just about any advisor who is willing to pay them money. Therefore, it is your sole responsibility to conduct your own vetting and rating. This means you have to ask the right questions and you have to know good answers (benefit you) from bad ones (create hidden risks). This is the work that Paladin can do for you.

Due Diligence

You can rely on Paladin or conduct your own due diligence to evaluate advisor credentials, ethics and business practices. Do not accept sales pitches when you screen financial advisors. If you do, you will only hear what the advisors want you to hear. And, they will withhold any information that may cause you to reject their sales recommendations. They cannot make money from your assets if you reject them.

The Paladin Difference 

Paladin’s Registry of Financial Advisors is different in major ways that benefit you. First of all, you can launch a search by entering your zip code. No registration is required so you can protect your anonymity until you are ready to be contacted by advisors that you select. Attached to each advisor’s listing is a professional profile that documents the key information that investors say they want when they select financial advisors. All of this information is at your fingertips with no sales pressure from financial advisors.

Five Star Quality Rating 

five star quality rating is a minimum requirement for being listed in Paladin’s Registry. This means advisors have to score in the 90th percentile or higher when we rate the quality of their credentials, ethics, business practices and services. Very few professionals qualify for this rating and salesmen are automatically excluded. You reduce your risk of selecting a weak financial advisor who may have superior sales skills.

Jack Waymire worked in the financial services industry for 28 years before he left to found the Paladin Registry ( in 2004. This investor education website was based on the Principles in Jack’s first book: “Who’s Watching Your Money? The 17 Paladin Principles for Selecting a Financial Advisor.” 
The Registry also has a free service that matches investors to advisors who meet Paladin’s minimum requirements for competence and trustworthiness.

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