Every financial advisor claims to be an expert you can trust. Should you believe them?

  • This undocumented claim is a sales tactic - more than 75% of the time. 
  • We are experts on financial advisors and Wall Street business practices.
  • Everything you need to know about advisors and firms on one website.
  • Free information services!  No product sales!  No sign-up requirements!

FREE Paladin service matches you to local advisors with 5 Star quality ratings!

Our ratings are based on research that documents advisor credentials, ethics, business practices, and financial services.

Get Matched Today

Questions for Financial Advisors

Learn More

Check Advisor Credentials

Check a Credential

Investor Watchdog

What Are Target Date Funds? How do They Work?

Target date funds (TDFs) were first introduced in the early 1990s by Barclays Global Investors (BGI) and were originally used for college savings plans. The target date, for example the 2020 fund, is an event date. In the case of college savings plans, it’s the year that a student intends to enroll in a college.  Read More

As Seen In:

How to Select the Best Advisor 

Learn More

How Good is Your Performance?

Learn More

How Good is Your Performance?

Learn More

Facts About Retirement

Get the Facts

Fire My Advisor!

Learn More

Free Ebook!

5 Retirement risks that impact you.

Accumulating enough assets during your working years is a major challenge. Preserving those assets for 30 retirement years is an even bigger challenge. 

Download your free copy!