Updated Website Makes It Easier to Find Fiduciary Financial Advisors and Planners

How do you find the best financial advisors; someone who won’t take advantage of you, has ethical business practices and specializes in exactly what you need? The thought alone can be daunting, but the answer is right at your fingertips. And finding the best financial advice and services just got easier with Paladin Registry’s updated website.

Paladin Registry has provided free services and information to help investors find, screen, interview and select the best financial advisors since 2003. After hearing story after story of investors getting taken advantage of because they simply didn’t know what to do, we’re passionate about educating investors so they make the right decisions. One bad decision about your financial future can cost a lot of money and time. An advisor will determine when you get to retire, how you’re able to live in retirement and what, if anything, you can leave behind. Research is important, and we want to make sure you’re protected and educated.

Investors shouldn’t hire an advisor simply based off of a recommendation. Advisors don’t offer a one-size-fits-all service. All advisors should be thoroughly researched and carefully selected.

Here are some common mistakes made by investors:

  • A friend of mine told me the advisor was friendly. A good advisor should be based on his or her credentials; not their personality!
  • My advisor works for a well-known firm. The only thing you know for sure about a well-known firm is that it has a big marketing budget. Make sure you do you research.
  • My advisor said he has my best interests at heart. Unfortunately, this could have been part of a good sales pitch. Do your homework before making an assumption.
  • My advisor is older and knows the industry. Age doesn’t necessarily mean experience. An older advisor could have changed careers and just recently started selling financial advice and services. Research their experience and years in their current role.

These are just a few of the common mistakes investors commit. We see it every day. A close friend of mine even fell for a good sales pitch years ago from an advisor from a big-name firm. And it cost her a lot of money. I don’t want this to happen to anyone else.

Paladin Registry is a one-stop source for investors looking for an advisor. We break the process down into easy-to-follow steps, offer research right from our home page and vet advisors for you. And now, with a fresh, modern website, the process is even more straight-forward.

If you haven’t had a chance to check out our new website yet, please do. The easy-to-access navigation allows you to research who we are, what we do and how it works.

Here are 6 things we’re especially excited about:

1. Easy, intuitive and information-packed navigation

Getting started is easy with top navigation tabs that let you search what kind of advisor you should be looking for, how you rate an advisor and what an advisor should do for you. You can start the free match service right from the home page.

2. Advisor profiles

We also offer an online financial advisor directory. Just enter in your zip code and a number of financial advisors will pop up alongside their credentials, phone number and a link to learn more about them.

3. FAQs

Have a question? So does every investor! From a drop-down menu, you can browse through some of our most frequently asked questions, or you can contact Paladin Registry directly for more information about a more specific question. Choosing a financial advisor is one of the most important decisions you will make. Don’t be afraid to ask questions!

4. Free resources

Paladin Registry offers several tools to help educate investors, from free eBooks to a financial dictionary that defines some of the jargon advisors use. We make it simple for you to check an advisor’s credentials and point out what you should be looking for on an advisor’s website.

5. Our blog

As always, we regularly post articles to our blog that help investors find the best financial advisors. We cover all of the topics we are asked on a regular basis about what an investor needs to know before hiring an investor; topics like how to make contact with an advisor, red flags to look for and whether a robo advisor is a good choice for you.

6. Social media

Connect with us on Facebook. Follow us on Twitter. Talk with us on LinkedIn. We want to help investors make the right decisions and encourage you to check out our social media platforms. You can easily access these sites from our website. We share important information that keeps investors in the know and up-to-date with what’s going on in the financial world.


Sometimes it is easier to learn which advisors you should avoid versus learning how to select the best advisors. This can be tougher than it sounds because good and bad advisors look and sound a lot alike. We have a tab for that!

Very few investors who are already working with an advisor have a process in place that monitors their performance. Because of that, advisors monitor themselves, which means they control what investors do and do not see. That needs to change. And we have a tab for that.

Every year, millions of Americans terminate financial advisors because they fail to meet expectations for performance, risk management, expenses or servicing. So, what happens next? Do you file a claim? Do you find another advisor? Do you manage your own assets? We have a tab for that!

Finding financial advisors online can be tricky, but Paladin Registry has done its best to provide unbiased and straight-forward information that will help you make the right decision to work with the right advisor who provides the right services for your situation.

We hope you find that the changes to our website make it easier to search information, read about timely and important topics and contact us when you have a question.

Let us know what you think!

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