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Paladin Registry 5 Stars

This advisor or firm is a vetted, documented member of the Paladin Registry.

This advisor or firm received a 5 Star quality rating from Paladin’s research department. Paladin analysts use a proprietary algorithm to rate the quality of financial advisor and firm credentials, ethics, business practices, and services.

Paladin provides free information services to investors who rely on planners and investment advisors to help them achieve their financial goals. Paladin is the only SEC registered firm that vets, validates, and documents the quality of financial professionals and firms (since 2003).

Paladin Research Report For:

Financial Engines Advisors

Edelman Financial Engines, LLC

Financial Engines Advisors, a financial fiduciary, has been a Paladin Registry member since 2014. Chris provides financial services to clients in the Overland Park, Kansas area.

I.
Snapshot

Part I provides a quick summary of this advisor’s credentials, ethical history, and business practices. See additional descriptive information in Parts IV through VIII of this research report.

A. Registry Member
  • Since 2014
B. Years of Experience
  • 25
C. College Degrees
  • None
D. Certifications
  • None
E. Financial Fiduciary
  • Yes
F. Business Philosophy
  • Read Business Philosophy

    Since 1986, Edelman Financial Engines has been committed to always acting in the best interest of our clients. We were founded on the belief that all American investors – not just the wealthy – deserve access to personalized, comprehensive financial planning and investment advice. Today, we are America’s top independent financial planning and investment advisor, recognized by both InvestmentNews1 and Barron’s2, with 180+ planner offices across the country and entrusted by more than 1.1 million clients to manage more than $200 billion in assets. Our unique approach to serving clients combines our advanced methodology and proprietary technology with the attention of a dedicated personal financial planner. Every client’s situation and goals are unique, and the powerful fusion of high-tech and high-touch allows Edelman Financial Engines to deliver the personal plan and financial confidence that everyone deserves.

G. Asset Requirement
  • $50,000

II.
Contact Information

Part II provides general contact information

A. Key Contact
B. Main Location
  • 10950 Grandview Drive
    Ste. 500
    Overland Park, Kansas, 66210
C. Additional Locations
  • View
D. Telephone
  • 913-319-8100

III.
Internet

You should use the Internet to conduct your own online research for advisors before you select them:

  • Visit firm websites
  • Google search names (advisors, firms, owners of firms)
  • Check advisor compliance records at FINRA.org
  • View firm ADVs at SEC.gov
  • View social connections
  • Read articles that have been written by this advisor or firm
Tip: The information on the Internet is easy to access, you retain your anonymity while you conduct your research, and you will find information that helps you make the right decisions.

B. Social Connections

IV.
Firm(s)

This part of the research report contains important information that describes an advisor’s relationship to various financial firms.

RIA (Registered Investment Advisor): This type of firm registration permits the advisor to provide financial advice and services for fees.

Broker/Dealer: This type of firm licenses representatives who sell financial products for commissions.

Relationship: The advisor may be an owner, employee, partner, or independent contractor.

Tip: Make sure you know who owns the advisor’s RIA and Broker/Dealer (if applicable). The firm may look independent, but it may be owned by a bank or insurance company. Google the name of the owner to make sure there is no history of financial fraud, misrepresentation, or omission.

A. Name of Firm
  • Edelman Financial Engines, LLC
B. Relationship to Firm
  • Employee
C. Name of RIA
  • Financial Engines Advisors, LLC
D. Name(s) of Custodian(s)
  • Charles Schwab
  • Fidelity
  • TD Ameritrade
E. Professionals

V.
Credentials

You want a real expert with documented credentials helping you plan your financial future and invest your assets in the securities markets.

Real experts have valid, documented credentials that include degrees, experience, and high quality certifications.

Paladin Quality Rating: Paladin is the only SEC registered firm that vets and rates the quality of financial advisors and firms. A 5 Star rating means the advisor or firm scored in the 90th percentile or higher when Paladin rated the quality of their credentials, ethics, business practices, and services.

Experience: Years of experience is the best way for advisors to become real financial experts.

Education: Degrees should be from accredited institutions. Use the Internet to research schools you may not have heard of. Some advisors buy degrees to appear more knowledgeable than they really are.

Certifications: Also called designations, certifications are the best way for advisors to acquire specialized knowledge in shorter time periods. Some certifications are extremely valuable (CFA, CFP, CIMA, CPA). 35% of certifications are fake (Source: Paladin Research).

Associations: Membership in quality associations can also be a source of specialized knowledge if the organizations have continuing education requirements.

Firm Credentials: Some advisors represent firms that employ or license multiple professionals. Some of these professionals may impact your financial results.

Tip: Real experts have good educations, years of experience, and high quality certifications and designations.

A. Years of Financial Experience
  • 25 Years
B. College, Degrees, Years
  • None
C. Financial Industry Associations (Active Memberships)
  • CFA Institute
  • CFA Society of Kansas City

VI.
Registration, Licensing,
Compliance

You want a real financial expert. You also want an expert you can trust.

Registration: Only Registered Investment Advisors (firms) and Investment Advisor Representatives (professionals) can provide financial advice and ongoing services for fees.

Type of Registration: RIAs with less than $100 million of assets register with your state’s Securities Commissioner. RIAs with more than $100 million of assets register with the Securities and Exchange Commission.

Industry Licenses: These licenses permit advisors to sell investment and insurance products for commissions.

Registration & License Numbers: Use the advisor and firm’s registration and license numbers to check compliance records at: FINRA.org, SEC.gov, your State’s Securities Commissioner, and your State’s Insurance Commissioner.

State Licensing: Make sure the advisor is licensed to sell investment and insurance products in your state. Make sure the advisor is properly licensed before you buy.

Financial Fiduciary: RIAs and IARs are fiduciaries who are held to the highest ethical standards in the financial service industry. Salesmen are held to lower ethical standards that do not require them to put your financial interests first.

Compliance Record (Investment): Does an advisor or firm have disclosures on compliance records that are maintained by FINRA.org, SEC.gov, or your state’s Securities Commissioner?

Compliance Record (Insurance): Does an advisor or firm have disclosures on compliance records that are maintained by your state’s Insurance Commissioner?

Criminal Disclosures: It may be hard to believe, but convicted felons can obtain securities licenses if their crimes were not securities related.

Additional Disclosures: Advisors and firms have the option of providing additional disclosures that are published on their Paladin Research Reports.

ADVs: RIAs file ADVs with the Securities and Exchange Commission. These documents provide valuable information about advisory firms.

Links: Click on these links to view additional information about advisors and firms on third party websites.

A. RIA/IAR Registration
  • RIA
B. Type of RIA Registration
  • SEC
C. Industry Licenses
  • RIA/IAR Registration
D. Registration & License Numbers
  • CRD: 104510
  • IARD: 104510
  • Insurance: None
E. State Licences
F. Compliance Record (Investment)
  • No Disclosures
G. Compliance Record (Insurance)
  • No Disclosures
H. Additional Disclosure(s)
  • Paladin Registry (Paladin) is a solicitor for Financial Engines Advisors L.L.C., a federally registered investment adviser. As a solicitor, Paladin may share with FEA your contact and other personal information to facilitate your introduction as a prospective client. Financial Engines pays Paladin a referral fee in the amount of up to $65 for each prospective client lead Paladin provides. This referral fee is paid solely on a lead basis and is not contingent on whether the prospective client becomes a client of FEA. This referral fee is paid by FEA and will not be passed on to you. If you engage FEA as your investment advisor, any investment advisory fee you pay will not be affected in any way by the referral arrangement between FEA and Paladin. Paladin is not an agent, representative or affiliate of FEA and does not provide investment advice on behalf of FEA.
I. View our ADV(s)
J. Links
K. Comments
  • More information about Edelman Financial Engines is available in its Disclosure Brochure (Form ADV, Part 2). If you would like to receive a copy of the Disclosure Brochure by mail, you can request one by calling Edelman Financial Engines at 1-800-601-5957.

VII.
Business Data & Practices

Part VII describes the advisor’s business and practices. How does the advisor’s business practices compare to other professionals you are considering?

Business Philosophy: Every advisor has a business philosophy. This makes philosophy a differentiating characteristic. Compare philosophies and select the one that has the highest probability of helping you achieve your financial goals.

Minimum Asset Requirement: A high percentage of financial advisors have minimum asset requirements for new clients. Advisors with bigger practices tend to have higher minimums. Advisors with smaller practices tend to have lower minimums. Some advisors will work with anyone who would benefit from their services.

Number of Current Clients: An indicator for the scope of an advisor or firm’s current business.

Assets Under Management or Advisement: An indicator for the scope of an advisor or firm’s current business.

Method(s) of Compensation: A critical variable when you select a financial advisor. Real advisors are compensated with fees. Salesmen are compensated with commissions. Some professionals receive both types of compensation.

Methods of Communication: Traditional advisors will meet face-to-face in your location or their offices. Virtual advisors communicate via email, telephone, or Skype. All Robo advisor communications are online.

Types of Reports: Performance reports are the most important type of documentation. You may also want brokerage statements, market environment reports, and newsletters.

Second Language: It may be important to you that your advisor speaks a second language.

Value Statement: This statement may describe how this advisor or firm produces value that offsets expenses that are deducted from your accounts. The statement may also describe differentiating characteristics.

Tip: Select an advisor or firm that has an investor-friendly business model and practices.

A. Business Philosophy
  • Read Business Philosophy

    Since 1986, Edelman Financial Engines has been committed to always acting in the best interest of our clients. We were founded on the belief that all American investors – not just the wealthy – deserve access to personalized, comprehensive financial planning and investment advice. Today, we are America’s top independent financial planning and investment advisor, recognized by both InvestmentNews1 and Barron’s2, with 180+ planner offices across the country and entrusted by more than 1.1 million clients to manage more than $200 billion in assets. Our unique approach to serving clients combines our advanced methodology and proprietary technology with the attention of a dedicated personal financial planner. Every client’s situation and goals are unique, and the powerful fusion of high-tech and high-touch allows Edelman Financial Engines to deliver the personal plan and financial confidence that everyone deserves.

B. Minimum Asset Requirement
  • $50,000
C. Number of Current Clients
  • 1150000
D. Assets (Management, Advisement)
  • $205,600,000,000
E. Methods of Compensation
  • Asset-Based Fee
F. Methods of Communication
  • Face-to-Face Meetings
  • Telephone
  • Email
G. Types of Reports (Frequency)
  • Performance (qa)
  • Newsletters (qa)
H. Value Statement
  • Not Available

VIII.
Clients & Services

Part VIII provides information about this advisor or firm’s clientele and services.

Types of Clients: Describes the types of clients this advisor or firm works with. You should ask for a breakdown of clients to make sure the advisor works with a lot of clients like you.

Types of Services: Describes the types of services that are provided by this advisor or firm. Make sure the advisor provides the services that you are seeking.

Discretionary Asset Management: Some advisors and firms make investment decisions for clients without the clients’ approval in advance.

Limited Engagement Services: Some advisors provide limited engagement services that do not require assets.

Custodian(s): Financial advisors are not allowed to come in contact with your assets. They use the services of third party or firm custodians to hold your assets for you. Make sure the advisor uses the services of a brand name custodian or a custodian with a long history of providing services to investors with billions of dollars of assets.

Tip: There are five types of financial advice and services: Planning, Investment, Insurance, Tax, and Legal (wills, trusts).

A. Types of Clients
  • Individuals & Couples (Working)
  • Individuals & Couples (Retired)
B. Types of Financial Services
  • Financial Planning
  • Investment Advice & Management
  • Insurance Products & Annuities
C. Discretionary Asset Management
  • Yes
D. Limited Engagement Services
  • None

IX.
Certification

Certification: Advisors certify the data in this research report are complete and accurate. Check Most Recent Update to determine the last time this advisor or firm updated this report.

Most Recent Update:
  • Aug 16, 2021

BASIC INFORMATION NEEDED FOR THE INQUIRY

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