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Paladin Research Report For:

Merit

CAS
2801 Network Blvd.
Suite 503
Frisco, TX 75034
214-423-4204

About Merit

Merit Financial Advisors is a team of wealth professionals specializing in the key areas of financial planning enabling us to provide the best in class service and advice. We offer a wide range of services to meet your personal goals, such as: financial, tax and estate planning; risk management and the creation of personalize investment strategies. Our focus is to add value and assist clients through life's big transitions: retirement, divorce, widow/widower hood, loss or transition of a job . We offer a complementary initial in-person meeting at our Frisco or Southlake location, on the phone or via zoom.

Securities offered through LPL Financial, member FINRA/SIPC. Investment advice offered through Merit Financial Group, LLC, an SEC registered investment adviser. Merit Financial Group, LLC, and Merit Financial Advisors are separate entities from LPL Financial.

Merit is a financial services firm that seeks to establish, educate, and satisfy the financial goals of individuals in and approaching retirement. We focus on providing reliable and objective financial advice by establishing a genuine and long-lasting relationship with our clients. We administer an array of financial services, which focuses on our client's personal growth along with their financial goals.

We believe that we can help address the retirement challenges in America by bringing financial freedom, wellness and confidence to the working population and retirees. As people experience financial wellness, they will live more productive lives.

Our mission is to create the ultimate client experience. We strive to exceed client expectations by providing the best possible service while helping clients feel confident about establishing and targeting their financial goals.

See Disclosures

General Information

Firm Start Year
  • 1994
No. of Employees
  • 50-99
Firm CRD#
  • 142457
Name of Broker/Dealer
  • LPL Financial
Name of Custodial Firm
  • LPL Financial
Years of Experience in Financial Services
  • 20
Number of Years with Current Firm
  • 20
Work Experience
  • The North Texas team at Merit Financial Advisors collectively has upwards of 100 years of industry experience. That experience ranges from Private Wealth and CFO services, Executive Planning, Retirement Income Planning, Legacy and Philanthropic planning to in- house investment management.
Work with the following types of clients
  • Businesses, Individual Investors
Advisory Services Provided
  • Education Funding and Planning, Financial Planning for Individuals, Financial Planning for Businesses, Risk Management, Financial Advice & Consulting, Investment Advice & Management, Insurance Products & Annuities, Financial Planning, Portfolio Management, Retirement Planning, Money Management, Wealth Management, 401K Rollovers

Compliance

Registered Investment Advisor
  • Yes
Registered Representative
  • Yes
Investment Advisor Representative
  • Yes
Acknowledged fiduciary
  • Yes
Compliance Disclosures in Last 5 years
  • Have a clean record
Criminal Disclosures in Last 5 years
  • Have a clean record

Qualifications & Membership

Certifications, Accreditations & Designations
  • CAS
Securities Licenses
  • Series 7, Series 63, Series 65
Insurance and Annuity Licenses
  • Long Term Care, Life, Annuity, Variable Life

Firm Information

Firm's Number of Clients
  • 425
Firm's Number of Planning Clients
  • 300
Firm's Number of Managed Clients
  • 425
Assets Managed by Firm
  • 700,000,000
Advisor's Number of Clients
  • 140
Advisor's Number of Managed Clients
  • 100
Advisor's Number of Planning Clients
  • 100
Assets Managed by Advisor
  • 200,000,000

Compensation and Fees

Fee Structure
  • Fee-Based
Minimum Portfolio Size for New Managed Accounts
  • $250,000
Compensation Methods
  • Based on Assets, Flat Fee, Commissions
Fee % Based on Assets
  • 1%

Education

BBA Financial Planning - Financial Planning

University of North Texas
8/15/1998 -05/15/2001

Disclosures

PaladinRegistry.com provides referrals to financial professionals. PaladinRegistry.com is not a current client of advisor or advisory services. Financial professionals pay cash compensation for these referrals, which creates the incentive for PaladinRegistry.com to make these referrals, resulting in a conflict of interest.

https://www.meritfinancialadvisors.com/compliance/

Additional Detailed Disclosures
https://www.paladinregistry.com/disclosure/1888988/paladinregistry-Merit-detailed-disclosure.html

Disclaimer

Check the background of your financial professional on FINRA's BrokerCheck Securities offered through LPL Financial, member FINRA/SIPC. Investment advice offered through Merit Financial Group, LLC, an SEC registered investment adviser. Merit Financial Group, LLC, Merit, Merit Financial Advisors, are separate entities from LPL Financial. Site Map | Terms of Service & Privacy Policy | Compliance Disclosures