Brian + Malkinson - Financial Advisor in Roseville, CA

Paladin Research Report For:

Brian Malkinson

HBW Advisory Services

3017 Douglas Blvd
Roseville, CA 95661

About Brian Malkinson

HBW has been a family-owned business since its founding in 1991. The financial world has changed a lot since then. But since our first day we have tried to treat every client as part of the family. That has not changed.

HBW's most basic belief and guiding principle is in providing our advisors and clients the tools they need to stay the course, to stick to their financial plans, to seek control of the factors that form the basis of all other investment success: saving, asset protection through insurance, and tax planning. We also believe our clients relationship with their advisor is among their most important assets when times are challenging.

Quite simply, we believe advice from most independent financial advisors will be better than advice from anywhere else. Our view is that products are products. Real solutions are based on values and goals, not hypothetical investment returns, fear-based sales tactics or big company guarantees crippled by the fine print. Why deal with some firm's inherent conflict of interest if you do not have to?

We are committed to people and families: committed to helping our clients fulfill hopes, accomplish goals, and realize dreams. HBW Advisory Services LLC, is a Registered Investment Advisory Services Company entrusted with over $1 billion in client assets under management.

See Disclosures

General Information

Firm Start Year
  • 1991
No. of Employees
  • 100-499
  • 6952754
Firm CRD#
  • 143665
Insurance License#
  • 4139382
States Licensed in
  • AZ, CA, FL, ID, OR, TN, TX, SC
Years of Experience in Financial Services
  • 10
Number of Years with Current Firm
  • 4
Work Experience
  • Brian currently holds a Series 65 Investment License which makes him a licensed fiduciary with registrations in multiple states. His work in financial services includes helping with personal wealth management, corporate asset management, venture capital raises, retirement planning with an emphasis on tax efficient strategies, and general financial advisement. Outside of the financial services industry he has taught at various universities, was the CEO for a national mid-size business and owner of both sole proprietorships and corporations. Through his experiences as an advisor and corporate executive he has been involved in complex estate planning, asset protection, and tax minimization models. Brian currently holds the title of Chief Operations Officer for HBW Advisory Services Northern California division.
Work with the following types of clients
  • Businesses, Individual Investors
Advisory Services Provided
  • Retirement Planning, Portfolio Management, Financial Planning, Insurance Products & Annuities, Estate Planning & Trusts, Investment Advice & Management, Financial Advice & Consulting, Tax Advice and Services, 401K Rollovers, Wealth Management, Money Management, Risk Management, Financial Planning for Businesses, Financial Planning for Individuals, Education Funding and Planning


Investment Advisor Representative
  • Yes
Acknowledged fiduciary
  • Yes
Compliance Disclosures in Last 5 years
  • I have a clean record
Criminal Disclosures in Last 5 years
  • I have a clean record

Qualifications & Membership

Securities Licenses
  • Series 65
Insurance and Annuity Licenses
  • Disability, Health, Annuity, Accident, Variable Annuity, Long Term Care, Variable Life, Life

Firm Information

Assets Managed by Firm
  • $1,000,000,000+

Compensation and Fees

Fee Structure
  • Fee-Only
Minimum Portfolio Size for New Managed Accounts
  • $250,000
Compensation Methods
  • Based on Assets
Fee % Based on Assets
  • 1.00%
Additional Details on Charges
  • The overall fee will vary based upon the asset management strategies selected to meet the clients best interest. All portfolios are custom built to meet the needs of each client.
Minimum Fee Charged for Managed Accounts
  • 1.00%
Minimum Fee Charged for Hourly Planning Accounts
  • $1,000


BA - Kinesiology
  • California State University, Chico
    08/01/2002 - 05/31/2005
MA - Kinesiology
  • California State University, Chico
    08/01/2005 - 05/31/2007
PhD - Curriculum and Development
  • Arizona State University
    08/01/2009 - 05/31/2011

Disclosures provides referrals to financial professionals. is not a current client of advisor or advisory services. Financial professionals pay cash compensation for these referrals, which creates the incentive for to make these referrals, resulting in a conflict of interest.

Additional Detailed Disclosures


Investment advisory services offered through HBW Advisory Services LLC., HBW Insurance & Financial Services, Inc. dba HBW Partners and HBW Advisory Services LLC are under separate ownership from any other named entity.