Paladin Transparency Index (PTI)


Data compiled from company, regulatory agency (SEC, FINRA), and third party websites. Did Not Disclose (DND) means Paladin could not find this information on the Internet. Advisory firms can submit updated information to Paladin Research. Paladin will update the OFA report if it can validate the information.

  • Type of Financial Firm: Online Financial Advisor (OFA)
  • URL:
  • Year Established: 2011
  • Headquarters Location: San Francisco, CA
  • Most Recent Update: 8/25/15

Types of Financial Services

  • Investment advice and services

Registration & Licensing

  • SEC: 801-72762
  • CRD: 158823
  • IARD: 158823
  • Disclosures ( Disclosures

Contact Information

  • Email:
  • Telephone: 855-9-sigfig
  • Human Contact: Yes
  • Type of Contact: Email, phone, live-chat


  • Minimum Asset Requirement: $2000
  • Minimum Fee: None
  • Free Offer(s): SigFig's dashboard is a free service that will link all of your accounts so you can see all of your investments in one place

Combined Fees

  • Service Initiation Fees: None
  • Annual Fee: They charge an annual fee of 0.25% billed monthly after the first $10K. They don't charge commission, transaction or trading fees. The only other fee is embedded in low-cost ETFs you'll own, with an average expense ratio between 0.07% and 0.15%, depending
  • Annual Third Party Fee(s): Yes
  • Examples of Third Parties: Can be: ETF's, Index Funds, Mutual Funds, Broker/Dealers

Scope of Business

  • Number of Users: 309,000 clients; 1,517 accounts (Source: ADV; as of 8/25/15)
  • Assets (Paid): $ 69,991,000 (Source: ADV; as of 8/25/15)
  • Assets (Free): DND (Source: ADV; as of 8/25/15)

Investment Services

  • Number of Portfolios: DND
  • Types of Investments: ETF's, mutual funds
  • Investment Managers: iShares, Vanguard, Schwab

Additional Investment Services

  • Data Aggregation Services: Yes
  • Tax Loss Harvesting: None
  • Rebalancing: Yes
  • Account Liquidity: DND
  • Investor Discretion: Yes

Additional Information

  • Clearing & Custody: TD Ameritrade or existing accounts at Schwab, Fidelity
  • Mobile Application: Yes

Paladin Transparency Rating (PTI)

  • 5.0


  • None

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