Paladin Transparency Index (PTI)


Data compiled from company, regulatory agency (SEC, FINRA), and third party websites. Did Not Disclose (DND) means Paladin could not find this information on the Internet. Advisory firms can submit updated information to Paladin Research. Paladin will update the OFA report if it can validate the information.

  • Type of Financial Firm: Online Financial Advisor (OFA)
  • URL:
  • Year Established: 2008
  • Headquarters Location: Palo Alto, CA
  • Most Recent Update: 8/25/15

Types of Financial Services

  • Investment advice and services

Registration & Licensing

  • SEC: 801-695514
  • CRD: 147963
  • IARD: 147963
  • Disclosures ( No disclosures

Contact Information

  • Email: Yes (Registration required)
  • Telephone: 866-990-3837
  • Human Contact: Yes
  • Type of Contact: Email, telephone, live-chat


  • Minimum Asset Requirement: None
  • Minimum Fee: None
  • Free Offer(s): Free 30 day trial

Combined Fees

  • Service Initiation Fees: None
  • Annual Fee: $14.95 per month or $149.95 per year
  • Annual Third Party Fee(s): Possibly
  • Examples of Third Parties: ETF's, Index Funds, Mutual Funds, Broker/Dealers

Scope of Business

  • Number of Users: 0 (Source: ADV; as of 8/25/15)
  • Assets (Paid): $5,981,791 (ADV; as of 8/25/15)
  • Assets (Free): None

Investment Services

  • Number of Portfolios: DND
  • Types of Investments: ETF's
  • Investment Managers: iShares, Vanguard, State Street Bank

Additional Investment Services

  • Data Aggregation Services: No
  • Tax Loss Harvesting: DND
  • Rebalancing: Yes
  • Account Liquidity: Not applicable
  • Investor Discretion: Yes

Additional Information

  • Clearing & Custody: User's choice
  • Mobile Application: No

Paladin Transparency Rating (PTI)

  • 3.5


  • None


  • None

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