Paladin Transparency Index (PTI)


Data compiled from company, regulatory agency (SEC, FINRA), and third party websites. Did Not Disclose (DND) means Paladin could not find this information on the Internet. Advisory firms can submit updated information to Paladin Research. Paladin will update the OFA report if it can validate the information.

  • Type of Financial Firm: Online Financial Advisor (OFA)
  • URL:
  • Year Established: 2008
  • Headquarters Location: Los Altos, CA
  • Most Recent Update: 8/18/15

Types of Financial Services

  • Investment advice and services

Registration & Licensing

  • SEC: 801-70734
  • CRD: 151692
  • IARD: 151692
  • Disclosures ( No disclosures

Contact Information

  • Email:
  • Telephone: (650) 966.6500
  • Human Contact: Yes
  • Type of Contact: Email, Phone


  • Minimum Asset Requirement: None
  • Minimum Fee: None
  • Free Offer(s): Basic account is free. Premium account is free for balances up to $25,000

Combined Fees

  • Service Initiation Fees: None
  • Annual Fee: $0 to $69.99 depending on account balance
  • Annual Third Party Fee(s): Yes
  • Examples of Third Parties: ETF's, Index Funds, Mutual Funds, Broker/Dealers

Scope of Business

  • Number of Users: 10,000 (Source: ADV; as of 8/18/15)
  • Assets (Paid): None (Source: ADV; as of 8/18/15)
  • Assets (Free): None

Investment Services

  • Number of Portfolios: DND
  • Types of Investments: ETF's, mutual funds
  • Investment Managers: DND

Additional Investment Services

  • Data Aggregation Services: Yes
  • Tax Loss Harvesting: DND
  • Rebalancing: DND
  • Account Liquidity: DND
  • Investor Discretion: Yes

Additional Information

  • Clearing & Custody: User selects custodian
  • Mobile Application: No

Paladin Transparency Rating (PTI)

  • 3.5


  • None


  • Retirement accounts only. Jemstep provides recommendations. Users execute recommendations. Jemstep has been acquired by INVESCO.

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