Financial Guard


Financial Guard


Paladin Transparency Index (PTI)


Data compiled from company, regulatory agency (SEC, FINRA), and third party websites. Did Not Disclose (DND) means Paladin could not find this information on the Internet. Advisory firms can submit updated information to Paladin Research. Paladin will update the OFA report if it can validate the information.

  • Type of Financial Firm: Online Financial Advisor (OFA)
  • URL:
  • Year Established: 2011
  • Headquarters Location: Salt Lake City, UT
  • Most Recent Update: 8/17/15

Types of Financial Services

  • Portfolio consulting over the internet

Registration & Licensing

  • SEC: 801-78197
  • CRD: 156059
  • IARD: 156059
  • Disclosures ( No disclosures

Contact Information

  • Email: Yes (Registration required for contact)
  • Telephone: 614-973-6999
  • Human Contact: Yes
  • Type of Contact: Email, phone


  • Minimum Asset Requirement: $1,000
  • Minimum Fee: None
  • Free Offer(s): Free trial for 30 days

Combined Fees

  • Service Initiation Fees: None
  • Annual Fee: $15.95/month or $149.95/year. Separate fees for their "do-it-for-me" service
  • Annual Third Party Fee(s): Yes
  • Examples of Third Parties: ETF's, Index Funds, Mutual Funds, Broker/Dealers

Scope of Business

  • Number of Users: 30,000 (Source: ADV; as of 8/17/15)
  • Assets (Paid): 0 (Source: ADV; as of 8/17/15)
  • Assets (Free): None

Investment Services

  • Number of Portfolios: DND
  • Types of Investments: ETFs and mutual funds
  • Investment Managers: Various

Additional Investment Services

  • Data Aggregation Services: Yes
  • Tax Loss Harvesting: DND
  • Rebalancing: Financial Guard makes rebalancing recommendations; User responsible for implementation
  • Account Liquidity: Users may cancel their subscription to Financial Guard at any time after the initial subscription. The cancellation for any reason will take effect at the end of the current billing cycle and prorated refunds will not be provided to the user.
  • Investor Discretion: Users can place reasonable restrictions on the types of investments that are held in their portfolios

Additional Information

  • Clearing & Custody: Investor's choice for self-directed account. Managed accounts ("do-it-for-me") are held at TD Ameritrade
  • Mobile Application: No

Paladin Transparency Rating (PTI)

  • 4.0


  • None


  • Users open an account, complete a questionnaire, and link their accounts. Financial Guard recommends what to buy, hold, or sell. Users make all investment decisions.

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