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Paladin Transparency Index (PTI)

4.5

Data compiled from company, regulatory agency (SEC, FINRA), and third party websites. Did Not Disclose (DND) means Paladin could not find this information on the Internet. Advisory firms can submit updated information to Paladin Research. Paladin will update the OFA report if it can validate the information.

  • Type of Financial Firm: OFA (Online Financial Advisor)
  • URL: www.blooom.com
  • Year Established: 2013
  • Headquarters Location: Overland Park, KS
  • Most Recent Update: 8/28/15

Types of Financial Services

  • Investment Management and Services

Registration & Licensing

  • SEC: 801-78556
  • CRD: 168604
  • IARD: 168604
  • Disclosures (SEC.gov): None

Contact Information

  • Email: support@blooom.com
  • Telephone: DND
  • Human Contact: Yes
  • Type of Contact: Email, Live Chat

Minimums

  • Minimum Asset Requirement: None
  • Minimum Fee: None
  • Free Offer(s): Free Analysis

Combined Fees

  • Service Initiation Fees: None
  • Annual Fee: $15/month for 401K balances over $20,000. $1/month for 401k balances under $20,000.
  • Annual Third Party Fee(s): No
  • Examples of Third Parties: ETF's, Index Funds, Mutual Funds, Broker/Dealers

Scope of Business

  • Number of Users: 900 (Source: ADV; 8/28/15)
  • Assets (Paid): $106,629,931 (Source: ADV; 8/25/15)
  • Assets (Free): 0 (Source: ADV; 8/25/15)

Investment Services

  • Number of Portfolios: N/A
  • Types of Investments: N/A
  • Investment Managers: Blooom

Additional Investment Services

  • Data Aggregation Services: No
  • Tax Loss Harvesting: DND
  • Rebalancing: Yes
  • Account Liquidity: N/A
  • Investor Discretion: Yes

Additional Information

  • Clearing & Custody: N/A
  • Mobile Application: No

Paladin Transparency Rating (PTI)

  • 4.5

Interview

  • None

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