Paladin Transparency Index (PTI)


Data compiled from company, regulatory agency (SEC, FINRA), and third party websites. Did Not Disclose (DND) means Paladin could not find this information on the Internet. Advisory firms can submit updated information to Paladin Research. Paladin will update the OFA report if it can validate the information.

  • Type of Financial Firm: Online Financial Advisor (OFA)
  • URL:
  • Year Established: 2006
  • Headquarters Location: Plano, TX
  • Most Recent Update: 8/11/15

Types of Financial Services

  • Investment advice and services

Registration & Licensing

  • SEC: 801-67404
  • CRD: 142665
  • IARD: 142665
  • Disclosures ( No disclosures

Contact Information

  • Email:
  • Telephone: 972-535-4040
  • Human Contact: Yes
  • Type of Contact: Email, Telephone


  • Minimum Asset Requirement: $50,000
  • Minimum Fee: None
  • Free Offer(s): Free initial consultation (telephone)

Combined Fees

  • Service Initiation Fees: None
  • Annual Fee: 0.20% to 0.50%
  • Annual Third Party Fee(s): Possibly
  • Examples of Third Parties: ETF's, Index Funds, Mutual Funds, Broker/Dealers

Scope of Business

  • Number of Users: 1,200 (Source: ADV; as of 8/11/15)
  • Assets (Paid): $ 686,369,069 (Source: ADV; as of 8/11/15)
  • Assets (Free): None

Investment Services

  • Number of Portfolios: 8
  • Types of Investments: ETF's
  • Investment Managers: DFA (Dimensional Fund Advisors)

Additional Investment Services

  • Data Aggregation Services: No
  • Tax Loss Harvesting: No
  • Rebalancing: Annual on May 1st
  • Account Liquidity: DND
  • Investor Discretion: No

Additional Information

  • Clearing & Custody: Charles Schwab
  • Mobile Application: No

Paladin Transparency Rating (PTI)

  • 4.5


  • None


  • There are no set-up fees. There is a per trade cost of $20.00 to $49.95, depending on asset amounts. Portfolios may require 12 - 14 mutual funds for a cost of $240 to $600.

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