Paladin research report for:

Define Financial

Key Contact: Jon Luskin


I. Snapshot

A. Key Contact Name
  • Jon Luskin
  • Telephone: (619) 577-4002
B. Combined Credentials of Key Professionals
  • Number of Firm Professionals: 2
    Average Years of Experience: 10
    Combined Degrees: 3
    Certifications: 2
C. Firm Record of Compliance
  • No Disclosures
D. Assets Under Management & Advisement
  • $35,000,000
E. Minimum Asset Requirement
  • $500,000
F. Types of Client Relationships
  • Traditional
  • Virtual

II. Contact Information

A. Key Contact
  • Jon Luskin
B. Main Location
  • 750 B Street
    Suite 1750
    San Diego, California, 92101
C. Additional Locations
  • None
D. Telephone
  • Main: 619.577.4002
  • Other: (619) 577-4002

III. Internet

B. Social Connections
C. View Articles

IV. Firm(s)

A. Name of Firm
  • Define Financial
B. Name of Registered Investment Advisor
  • Advanced Practice Advisor
C. Name of Broker/Dealer
  • None

V. Professionals

A. Professionals

VI. Firm Registration, Licensing, Compliance

A. Firm Registration (Advice & Services for Fees)
  • IAR
B. Type of RIA Registration
  • SEC
C. Firm Licenses (Commission Products)
  • Securities: No
  • Insurance: No
D. Firm Registration & License Numbers
  • CRD: None
  • IARD: 154084
  • Insurance: None
E. Firm State Licensing
  • Financial Advice, Services for Fees: All 50 States
F. Financial Fiduciary (Advice & Services for Fees)
  • Yes
G. Firm Record of Compliance
  • Not Applicable
  • No Disclosures
  • State Securities: Not Applicable
  • State Insurance: Not Applicable
H. Additional Disclosure(s)
  • None
I. View Firm ADV
J. Links to Regulatory Agencies and Associations

VII. Business Data & Practices

A. Firm Business Philosophy
  • Read Business Philosophy

    Lead with Financial Planning: Before a doctor can prescribe medication, that doctor must first diagnose the patient. It’s the same thing when it comes to managing your money. Before investing money for a client, we need to completely understand a client’s financial situation. This means creating a financial plan first, and investing second. Focus on What You Can Control, Using Proven Strategies: Instead of prophesizing on where the stock market is headed or which stock is poised to be the next Microsoft, we focus on things we can control. This means selecting quality, broadly-diversified investments that are available at a low cost to our clients. Why this strategy? Because this is what works in investing. If you’re looking for a sexy story to share at a dinner party about your advisor’s latest investment strategy, we’re not the firm for you; our job is to help you have more money. We do this by using simple, boring and most importantly time-tested and proven investment strategies.

B. Minimum Asset Requirement
  • $500,000
C. Number of Current Clients
  • 65
D. Assets (Management, Advisement)
  • $35,000,000
E. Methods of Compensation
  • Fixed Fee
  • Asset-Based Fee
F. Methods of Communication
  • Face-to-Face Meetings
  • Telephone
  • Email
  • Skype/Voice
  • Skype/Video
  • GoToMeeting (or similar service)
G. Types of Reports (Frequency)
  • Performance (Quarterly)
  • Brokerage Statement (Monthly)
  • Newsletters (Quarterly)
H. Value Statement
  • View Value Statement
    FIDUCIARY: As a Registered Investment Advisor (RIA), we are required by law to act in a fiduciary capacity when serving clients. Put simply, our clients’ interest must be ahead of ours at all times. COMMISSION-FREE: No commissions and no hidden fees. The only compensation we receive comes from our clients directly. Period. The CERTIFIED FINANCIAL PLANNER™ designation means we are on top of our game. Only 25% of all financial advisors in the industry can claim this distinction.

VIII. Clients & Services

A. Types of Firm Clients
  • Individuals & Couples (Working)
  • Individuals & Couples (Retired)
  • Business (Taxable)
  • Endowments & Foundations
B. Types of Financial Services
  • Planning Advice & Services
  • Investment Advice & Services
C. Discretionary Asset Management
  • Yes
D. Limited Engagement Services
  • Planning Only
  • Financial Plan Reviews
  • Investment Portfolio Reviews
E. Custodian(s)
  • Fidelity

IX. Certification

Firm Name
  • Define Financial
Most Recent Update:
  • Jun 22, 2017