{"id":9204,"date":"2018-08-13T06:45:54","date_gmt":"2018-08-13T13:45:54","guid":{"rendered":"http:\/\/blog.paladinregistry.com\/?p=9204"},"modified":"2018-08-13T06:45:54","modified_gmt":"2018-08-13T13:45:54","slug":"are-your-financial-advisors-credentials-real","status":"publish","type":"post","link":"https:\/\/www.paladinregistry.com\/blog\/advisors\/are-your-financial-advisors-credentials-real\/","title":{"rendered":"Are Your Financial Advisor&#8217;s Credentials Real?"},"content":{"rendered":"<p>When we face critical decisions, many of us turn to professionals (financial advisors, CPAs, attorneys) who have specialized knowledge that will help us make the right decisions. One way to determine if professionals have the knowledge you need is to check the quality of their credentials (certifications, designations). For example, a professional with a CPA designation may provide better advice than an accountant who could pass the CPA exam. The same is true for financial planners. A CFP may provide better advice than a planner who did not go through the training and pass the necessary exams.<\/p>\n<p>High-quality certifications and designations can make your selection process simpler, but it is also a source of hidden risk. This is particularly applicable to the financial service industry, where 35 percent of the certifications and designations are not what they appear to be. The organizations that sponsored the certifications have gone out of business or advisors buy designations that they use to convince consumers they are real financial experts.<\/p>\n<p>Consider the healthcare industry. When you meet a physician in an emergency room, you can safely assume (99 percent of the time) that he or she is qualified, based on eight years of college and two years of internship and residency. Or how about the legal industry? A lawyer has seven years of college and must pass a difficult state bar exam in order to obtain a license to practice law.<\/p>\n<p>Unfortunately, these types of requirements do not extend to the financial service industry. The minimum age to be an advisor is 18 and there are no minimum experience or education requirements, not even a high school diploma. We say unfortunate because advisors can impact your financial well-being just like doctors impact your physical well-being. Even worse, financial advisors can impact when you retire, how you live during retirement and your financial security late in life when you need it the most.<\/p>\n<p>It may be obvious, but why do financial advisors use fake or low-quality credentials to deceive investors? They know you are seeking a competent, financial advisor you can trust. They use the credentials to convince you they are financial experts \u2013 even if they have six months of experience and bought the credentials.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d2a4948ca84\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d2a4948ca84\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.paladinregistry.com\/blog\/advisors\/are-your-financial-advisors-credentials-real\/#What_Is_a_Credential_Check\" title=\"What Is a Credential Check?\">What Is a Credential Check?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.paladinregistry.com\/blog\/advisors\/are-your-financial-advisors-credentials-real\/#Some_Credentials_Count_a_Lot\" title=\"Some Credentials Count a Lot\">Some Credentials Count a Lot<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.paladinregistry.com\/blog\/advisors\/are-your-financial-advisors-credentials-real\/#CFP\" title=\"CFP\">CFP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.paladinregistry.com\/blog\/advisors\/are-your-financial-advisors-credentials-real\/#CFA\" title=\"CFA\">CFA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.paladinregistry.com\/blog\/advisors\/are-your-financial-advisors-credentials-real\/#CIMA\" title=\"CIMA\">CIMA<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.paladinregistry.com\/blog\/advisors\/are-your-financial-advisors-credentials-real\/#Some_Credentials_are_Deceptive_Sales_Practices\" title=\"Some Credentials are Deceptive Sales Practices\">Some Credentials are Deceptive Sales Practices<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"What_Is_a_Credential_Check\"><\/span><strong>What Is a Credential Check?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A credential check is a review of an advisor\u2019s certifications and designations (letters that appear after their name: John Smith, CBA, RSO, QRP, DGI).<\/p>\n<p>We made these credentials up, but that may not matter if you do not commit a small amount of time to researching their quality. If you wrongly assume the credentials make the advisor an expert, then the advisor is the winner (the strategy worked) and you are the loser (you selected an advisor who used a deceptive sales tactic).<\/p>\n<p>&nbsp;<\/p>\n<p>What should you know about credentials? There are five key elements:<\/p>\n<ul>\n<li>Who sponsored the designation or certification?<\/li>\n<li>What are there prerequisites for obtaining the credential?<\/li>\n<li>How extensive is the curriculum?<\/li>\n<li>Is there a proctored examination when the advisor completes the curriculum?<\/li>\n<li>Are there continued education requirements to maintain the credential?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>We realize this type of research can take time. That is why Paladin Registry developed a database of more than 250 designations and certifications. Paladin has done the research for you, produced a report for your review and added a quality rating for each credential: <strong><a href=\"https:\/\/www.paladinregistry.com\/research\/credentials-financial-certifications\" target=\"_blank\" rel=\"noopener\">Check a Credential<\/a><\/strong>. The service is free and there are no registration requirements \u2013 you can protect your privacy while you use this service to check the quality of the credentials of the advisors who want to influence or control the investment of your assets.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Some_Credentials_Count_a_Lot\"><\/span><strong>Some Credentials Count a Lot<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As noted, there are hundreds of designations and certifications that are used by financial advisors. Some are very high-quality and some are fake or obsolete. It is up to you to know the difference <em>before<\/em> you select an advisor.<\/p>\n<p>Following are three examples of very high-quality credentials that require extensive study and passing one or more difficult examinations: Certified Financial Planner (CFP), Chartered Financial Analyst (CFA) and Certified Investment Management Analyst (CIMA).<\/p>\n<h4><span class=\"ez-toc-section\" id=\"CFP\"><\/span><strong>CFP<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The best known financial planning designation is <a href=\"https:\/\/www.paladinregistry.com\/financial-dictionary\/certified-financial-planner-cfp-r?query=CFP\" target=\"_blank\" rel=\"noopener\"><strong>CFP<\/strong><\/a>. When an advisor has a <strong><a href=\"https:\/\/www.cfp.net\/become-a-cfp-professional\/cfp-certification-requirements\" target=\"_blank\" rel=\"nofollow noopener\">CFP certification<\/a><\/strong>, you know he or she has completed graduate-level coursework to be able to sit for a grueling two-day exam. To maintain this certification, the advisor must complete 30 hours of continuing education study every two years. On top of that, CFP certificate holders are required to abide by a code of ethics that includes a requirement to act in a fiduciary capacity when advising clients.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"CFA\"><\/span><strong>CFA<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Another top credential is the <strong><a href=\"https:\/\/www.paladinregistry.com\/financial-dictionary\/chartered-financial-analyst-cfa-r?query=CFA\" target=\"_blank\" rel=\"noopener\">CFA<\/a><\/strong>, which is the most difficult credential to obtain. <strong><a href=\"https:\/\/www.cfainstitute.org\/programs\/cfa\" target=\"_blank\" rel=\"nofollow noopener\">CFA certifiation<\/a><\/strong> requires approximately 900 hours of study in accounting, economics, ethics, finance and mathematics, and the three CFA exams required are extremely difficult, with fewer than 15 percent of candidates passing them on their first attempts.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"CIMA\"><\/span><strong>CIMA<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><strong><a href=\"https:\/\/investmentsandwealth.org\/cima\" target=\"_blank\" rel=\"nofollow noopener\">The CIMA designation<\/a><\/strong> is the only U.S. financial services credential to meet an international standard (ISO 17024) administered by the American National Standards Institute. Asset allocation, ethics, due diligence, investment policy and financial investments comprise the course work, which is taught in a classroom for five days. Candidates must pass a proctored qualification exam as well as a certification exam. There is a continuing education requirement of 40 hours every two years.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Some_Credentials_are_Deceptive_Sales_Practices\"><\/span><strong>Some Credentials are Deceptive Sales Practices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As the financial advisory field becomes more competitive, financial advisors are increasingly turning to designations as a way to differentiate themselves and add credibility. The problem is, there are no uniform standards for determining which designation programs are legitimate and which are deceptive sales practices.<\/p>\n<p>For example, the <strong><a href=\"https:\/\/www.consumerfinance.gov\/\" target=\"_blank\" rel=\"nofollow noopener\">Consumer Financial Protection Bureau<\/a><\/strong> produced a report that showed financial advisors were using more than 50 \u201csenior\u201d titles or designations to suggest they have special expertise that helps older Americans make better financial decisions. The report showed most of the credentials were designed to deceive seniors into following the advice and recommendations of self-purported experts.<\/p>\n<p>The reality is <strong><a href=\"https:\/\/www.paladinregistry.com\/blog\/advisors\/red-flags-look-trying-find-financial-advisor\/\" target=\"_blank\" rel=\"noopener\">you should be leery of financial advisors who have a virtual \u201calphabet soup\u201d after their names<\/a><\/strong>. They could have earned the credentials or they may have bought them. You should know the difference before you make your selection decision.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we face critical decisions, many of us turn to professionals (financial advisors, CPAs, attorneys) who have specialized knowledge that will help us make the right decisions. One way to determine if professionals have the knowledge you need is to check the quality of their credentials (certifications, designations). For example, a professional with a CPA designation may provide better advice than an accountant who could pass the CPA exam. The<\/p>\n","protected":false},"author":2,"featured_media":9206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[325],"tags":[],"class_list":["post-9204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advisors"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are Your Financial Advisor&#039;s Credentials Real? - Paladin Registry Blog<\/title>\n<meta name=\"description\" content=\"Financial advisor credentials are not always real. 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This investor education website was based on the Principles in Jack\u2019s first book: \"Who\u2019s Watching Your Money?\u00a0The 17 Paladin Principles for Selecting a Financial Advisor.\" Jack is also the co-author of \"5 Steps for Selecting the Best Financial Advisor (How the Internet has changed the game for investors and advisors)\". Beginning in 2004,\u00a0Paladin began vetting and documenting advisor credentials, ethics, business practices and services for investors. 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