{"id":4051,"date":"2014-06-09T06:05:45","date_gmt":"2014-06-09T13:05:45","guid":{"rendered":"http:\/\/staging-prblog.paladinregistry.com\/blog\/?p=4051"},"modified":"2014-06-08T09:14:18","modified_gmt":"2014-06-08T16:14:18","slug":"robo-financial-advisors-fad","status":"publish","type":"post","link":"https:\/\/www.paladinregistry.com\/blog\/advisors\/robo-financial-advisors-fad\/","title":{"rendered":"Robo Financial Advisors are Not a Fad"},"content":{"rendered":"<p><a href=\"https:\/\/www.paladinregistry.com\/blog\/wp-content\/uploads\/2014\/06\/robo-financial-advisors.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"174\" class=\"alignleft size-medium wp-image-4054\" src=\"https:\/\/www.paladinregistry.com\/blog\/wp-content\/uploads\/2014\/06\/robo-financial-advisors-300x174.jpg\" alt=\"robo financial advisors\" srcset=\"https:\/\/www.paladinregistry.com\/blog\/wp-content\/uploads\/2014\/06\/robo-financial-advisors-300x174.jpg 300w, https:\/\/www.paladinregistry.com\/blog\/wp-content\/uploads\/2014\/06\/robo-financial-advisors.jpg 620w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Robos are Online Financial Advisors who have automated the money management process. You select an investment objective and computer programs do the rest. The automation creates a <a title=\"Should I Select an Online Financial Advisor? \u2013 Updated June 2014\" href=\"https:\/\/www.paladinregistry.com\/blog\/advisors\/select-online-financial-advisor\/\" target=\"_blank\">low cost alternative for investors <\/a>who are comfortable letting computers and algorithms invest their assets.<\/p>\n<p><strong>Background<\/strong><\/p>\n<p>In the past, you have had a choice between investing assets yourself or selecting an advisor to help you invest your assets. But, this was not nearly as simple as it may have sounded. There are two ways to invest your own assets:<\/p>\n<ul>\n<li>You act as your own money manager when you invest your assets in the securities markets. For example, you select the stocks and make the buy\/sell decisions.<\/li>\n<li>You act as your own financial advisor when you invest your assets with mutual funds and separate account managers. The mutual funds are the money managers because they select the stocks and make they buy\/sell decisions.<\/li>\n<\/ul>\n<p>Financial advisors are not money managers. They help you select the best money managers (mutual funds, separate account managers, hedge funds), monitor results, and produce reports.<\/p>\n<p>The Robo advisors are acting in the capacity of online financial advisors because they do not invest direct in the securities markets. They use Exchange Traded Funds, Index Funds, and other types of money managers to invest your assets in various types of securities.<\/p>\n<p><strong>Target Markets<\/strong><\/p>\n<p>The Robos target younger investors who have smaller amounts of assets and simpler financial needs. These investors are comfortable investing in model portfolios, are usually more technology savvy, and they prefer the convenience of monitoring their results with mobile applications. They may also be more fee conscious because they have relatively simple needs and do not want to pay higher fees for services they don\u2019t need.<\/p>\n<p>Older investors may be more inclined to use the services of <a href=\"http:\/\/iwd.paladinregistry.com\/advisors-2\/select-local-financial-advisor\/\" target=\"_blank\">financial advisors who meet them face-to-face<\/a> and provide tailored solutions. Their needs are more complex and they have more assets. They are willing to pay higher fees to obtain the attention they need from Personal Financial Advisors.<\/p>\n<p><strong>Five Robo-Advisors<\/strong><\/p>\n<p>Based on Paladin research these five Robos have the most developed platforms:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.wealthfront.com\" target=\"_blank\" rel=\"nofollow\">Wealthfront<\/a> for investing<\/li>\n<li><a href=\"http:\/\/www.sigfig.com\" target=\"_blank\" rel=\"nofollow\">SigFig<\/a> for investing<\/li>\n<li><a href=\"http:\/\/www.betterment.com\" target=\"_blank\" rel=\"nofollow\">Betterment<\/a> for investing<\/li>\n<li><a href=\"http:\/\/www.learnvest.com\" target=\"_blank\" rel=\"nofollow\">Learnvest<\/a> for financial planning<\/li>\n<li><a href=\"http:\/\/www.assetbuilder.com\" target=\"_blank\" rel=\"nofollow\">Asset Builder<\/a> for investing<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Robos are Online Financial Advisors who have automated the money management process. You select an investment objective and computer programs do the rest. The automation creates a low cost alternative for investors who are comfortable letting computers and algorithms invest their assets. Background In the past, you have had a choice between investing assets yourself or selecting an advisor to help you invest your assets. But, this was not nearly<\/p>\n","protected":false},"author":2,"featured_media":4054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[325],"tags":[],"class_list":["post-4051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advisors"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Robo Financial Advisors Are Not A Fad<\/title>\n<meta name=\"description\" content=\"Robos are Online Financial Advisors who have automated the money management process. You select an investment objective and computer programs do the rest.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paladinregistry.com\/blog\/advisors\/robo-financial-advisors-fad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Robo Financial Advisors Are Not A Fad\" \/>\n<meta property=\"og:description\" content=\"Robos are Online Financial Advisors who have automated the money management process. You select an investment objective and computer programs do the rest.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.paladinregistry.com\/blog\/advisors\/robo-financial-advisors-fad\/\" \/>\n<meta property=\"og:site_name\" content=\"Paladin Registry Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/PaladinRegistry\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-09T13:05:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-06-08T16:14:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.paladinregistry.com\/blog\/wp-content\/uploads\/2014\/06\/robo-financial-advisors.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jack Waymire\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PaladinRegistry\" \/>\n<meta name=\"twitter:site\" content=\"@PaladinRegistry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jack Waymire\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.paladinregistry.com\/blog\/advisors\/robo-financial-advisors-fad\/\",\"url\":\"https:\/\/www.paladinregistry.com\/blog\/advisors\/robo-financial-advisors-fad\/\",\"name\":\"Robo Financial Advisors Are Not A Fad\",\"isPartOf\":{\"@id\":\"https:\/\/www.paladinregistry.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.paladinregistry.com\/blog\/advisors\/robo-financial-advisors-fad\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.paladinregistry.com\/blog\/advisors\/robo-financial-advisors-fad\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.paladinregistry.com\/blog\/wp-content\/uploads\/2014\/06\/robo-financial-advisors.jpg\",\"datePublished\":\"2014-06-09T13:05:45+00:00\",\"dateModified\":\"2014-06-08T16:14:18+00:00\",\"author\":{\"@id\":\"https:\/\/www.paladinregistry.com\/blog\/#\/schema\/person\/4f94af521e23212d5ffd08618ecb46c0\"},\"description\":\"Robos are Online Financial Advisors who have automated the money management process. You select an investment objective and computer programs do the rest.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.paladinregistry.com\/blog\/advisors\/robo-financial-advisors-fad\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.paladinregistry.com\/blog\/advisors\/robo-financial-advisors-fad\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.paladinregistry.com\/blog\/advisors\/robo-financial-advisors-fad\/#primaryimage\",\"url\":\"https:\/\/www.paladinregistry.com\/blog\/wp-content\/uploads\/2014\/06\/robo-financial-advisors.jpg\",\"contentUrl\":\"https:\/\/www.paladinregistry.com\/blog\/wp-content\/uploads\/2014\/06\/robo-financial-advisors.jpg\",\"width\":620,\"height\":360},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.paladinregistry.com\/blog\/advisors\/robo-financial-advisors-fad\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.paladinregistry.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Advisors\",\"item\":\"https:\/\/www.paladinregistry.com\/blog\/category\/advisors\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Robo Financial Advisors are Not a Fad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.paladinregistry.com\/blog\/#website\",\"url\":\"https:\/\/www.paladinregistry.com\/blog\/\",\"name\":\"Paladin Registry Blog\",\"description\":\"Helping You Make Better Financial Decisions\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.paladinregistry.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.paladinregistry.com\/blog\/#\/schema\/person\/4f94af521e23212d5ffd08618ecb46c0\",\"name\":\"Jack Waymire\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.paladinregistry.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.paladinregistry.com\/blog\/wp-content\/uploads\/2017\/05\/Screen-Shot-2017-05-16-at-8.06.55-AM-96x96.png\",\"contentUrl\":\"https:\/\/www.paladinregistry.com\/blog\/wp-content\/uploads\/2017\/05\/Screen-Shot-2017-05-16-at-8.06.55-AM-96x96.png\",\"caption\":\"Jack Waymire\"},\"description\":\"Jack Waymire worked in the financial services industry for 28 years before he left to found the Paladin Registry (www.PaladinRegistry.com) in 2004. This investor education website was based on the Principles in Jack\u2019s first book: \\\"Who\u2019s Watching Your Money?\u00a0The 17 Paladin Principles for Selecting a Financial Advisor.\\\" Jack is also the co-author of \\\"5 Steps for Selecting the Best Financial Advisor (How the Internet has changed the game for investors and advisors)\\\". Beginning in 2004,\u00a0Paladin began vetting and documenting advisor credentials, ethics, business practices and services for investors. The Registry also has a free service that matches investors to advisors who meet Paladin\u2019s minimum requirements for competence and trustworthiness.\",\"sameAs\":[\"https:\/\/www.paladinregistry.com\",\"https:\/\/www.facebook.com\/PaladinRegistry\",\"http:\/\/www.linkedin.com\/in\/jackwaymire\",\"https:\/\/x.com\/PaladinRegistry\"],\"url\":\"https:\/\/www.paladinregistry.com\/blog\/author\/jack-waymire\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Robo Financial Advisors Are Not A Fad","description":"Robos are Online Financial Advisors who have automated the money management process. You select an investment objective and computer programs do the rest.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.paladinregistry.com\/blog\/advisors\/robo-financial-advisors-fad\/","og_locale":"en_US","og_type":"article","og_title":"Robo Financial Advisors Are Not A Fad","og_description":"Robos are Online Financial Advisors who have automated the money management process. You select an investment objective and computer programs do the rest.","og_url":"https:\/\/www.paladinregistry.com\/blog\/advisors\/robo-financial-advisors-fad\/","og_site_name":"Paladin Registry Blog","article_author":"https:\/\/www.facebook.com\/PaladinRegistry","article_published_time":"2014-06-09T13:05:45+00:00","article_modified_time":"2014-06-08T16:14:18+00:00","og_image":[{"width":620,"height":360,"url":"https:\/\/www.paladinregistry.com\/blog\/wp-content\/uploads\/2014\/06\/robo-financial-advisors.jpg","type":"image\/jpeg"}],"author":"Jack Waymire","twitter_card":"summary_large_image","twitter_creator":"@PaladinRegistry","twitter_site":"@PaladinRegistry","twitter_misc":{"Written by":"Jack Waymire","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.paladinregistry.com\/blog\/advisors\/robo-financial-advisors-fad\/","url":"https:\/\/www.paladinregistry.com\/blog\/advisors\/robo-financial-advisors-fad\/","name":"Robo Financial Advisors Are Not A Fad","isPartOf":{"@id":"https:\/\/www.paladinregistry.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.paladinregistry.com\/blog\/advisors\/robo-financial-advisors-fad\/#primaryimage"},"image":{"@id":"https:\/\/www.paladinregistry.com\/blog\/advisors\/robo-financial-advisors-fad\/#primaryimage"},"thumbnailUrl":"https:\/\/www.paladinregistry.com\/blog\/wp-content\/uploads\/2014\/06\/robo-financial-advisors.jpg","datePublished":"2014-06-09T13:05:45+00:00","dateModified":"2014-06-08T16:14:18+00:00","author":{"@id":"https:\/\/www.paladinregistry.com\/blog\/#\/schema\/person\/4f94af521e23212d5ffd08618ecb46c0"},"description":"Robos are Online Financial Advisors who have automated the money management process. You select an investment objective and computer programs do the rest.","breadcrumb":{"@id":"https:\/\/www.paladinregistry.com\/blog\/advisors\/robo-financial-advisors-fad\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.paladinregistry.com\/blog\/advisors\/robo-financial-advisors-fad\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.paladinregistry.com\/blog\/advisors\/robo-financial-advisors-fad\/#primaryimage","url":"https:\/\/www.paladinregistry.com\/blog\/wp-content\/uploads\/2014\/06\/robo-financial-advisors.jpg","contentUrl":"https:\/\/www.paladinregistry.com\/blog\/wp-content\/uploads\/2014\/06\/robo-financial-advisors.jpg","width":620,"height":360},{"@type":"BreadcrumbList","@id":"https:\/\/www.paladinregistry.com\/blog\/advisors\/robo-financial-advisors-fad\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.paladinregistry.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Advisors","item":"https:\/\/www.paladinregistry.com\/blog\/category\/advisors\/"},{"@type":"ListItem","position":3,"name":"Robo Financial Advisors are Not a Fad"}]},{"@type":"WebSite","@id":"https:\/\/www.paladinregistry.com\/blog\/#website","url":"https:\/\/www.paladinregistry.com\/blog\/","name":"Paladin Registry Blog","description":"Helping You Make Better Financial Decisions","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.paladinregistry.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.paladinregistry.com\/blog\/#\/schema\/person\/4f94af521e23212d5ffd08618ecb46c0","name":"Jack Waymire","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.paladinregistry.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.paladinregistry.com\/blog\/wp-content\/uploads\/2017\/05\/Screen-Shot-2017-05-16-at-8.06.55-AM-96x96.png","contentUrl":"https:\/\/www.paladinregistry.com\/blog\/wp-content\/uploads\/2017\/05\/Screen-Shot-2017-05-16-at-8.06.55-AM-96x96.png","caption":"Jack Waymire"},"description":"Jack Waymire worked in the financial services industry for 28 years before he left to found the Paladin Registry (www.PaladinRegistry.com) in 2004. This investor education website was based on the Principles in Jack\u2019s first book: \"Who\u2019s Watching Your Money?\u00a0The 17 Paladin Principles for Selecting a Financial Advisor.\" Jack is also the co-author of \"5 Steps for Selecting the Best Financial Advisor (How the Internet has changed the game for investors and advisors)\". Beginning in 2004,\u00a0Paladin began vetting and documenting advisor credentials, ethics, business practices and services for investors. The Registry also has a free service that matches investors to advisors who meet Paladin\u2019s minimum requirements for competence and trustworthiness.","sameAs":["https:\/\/www.paladinregistry.com","https:\/\/www.facebook.com\/PaladinRegistry","http:\/\/www.linkedin.com\/in\/jackwaymire","https:\/\/x.com\/PaladinRegistry"],"url":"https:\/\/www.paladinregistry.com\/blog\/author\/jack-waymire\/"}]}},"_links":{"self":[{"href":"https:\/\/www.paladinregistry.com\/blog\/wp-json\/wp\/v2\/posts\/4051"}],"collection":[{"href":"https:\/\/www.paladinregistry.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paladinregistry.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paladinregistry.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paladinregistry.com\/blog\/wp-json\/wp\/v2\/comments?post=4051"}],"version-history":[{"count":5,"href":"https:\/\/www.paladinregistry.com\/blog\/wp-json\/wp\/v2\/posts\/4051\/revisions"}],"predecessor-version":[{"id":4057,"href":"https:\/\/www.paladinregistry.com\/blog\/wp-json\/wp\/v2\/posts\/4051\/revisions\/4057"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paladinregistry.com\/blog\/wp-json\/wp\/v2\/media\/4054"}],"wp:attachment":[{"href":"https:\/\/www.paladinregistry.com\/blog\/wp-json\/wp\/v2\/media?parent=4051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paladinregistry.com\/blog\/wp-json\/wp\/v2\/categories?post=4051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paladinregistry.com\/blog\/wp-json\/wp\/v2\/tags?post=4051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}