{"id":11067,"date":"2022-01-05T06:20:45","date_gmt":"2022-01-05T11:20:45","guid":{"rendered":"http:\/\/staging-prblog.paladinregistry.com\/blog\/?p=11067"},"modified":"2025-08-27T02:06:12","modified_gmt":"2025-08-27T06:06:12","slug":"what-clients-want-most-from-advisors","status":"publish","type":"post","link":"https:\/\/www.paladinregistry.com\/blog\/advisors\/what-clients-want-most-from-advisors\/","title":{"rendered":"What Clients Want Most from a Financial Advisor"},"content":{"rendered":"\n<p>Each client has a different expectation from their\nfinancial advisor based on their financial goals and investment horizon. Many\nclients lack clarity in terms of what their financial goals are. This leads to\nunclear expectations from a financial advisor, who may struggle to draft the\nmost suitable financial plan for their client. Very similar to one\u2019s medical\nrequirements, the financial needs of an individual may differ from person to\nperson. Moreover, trusting an outsider with your personal financial data becomes\na barrier for most people, which becomes a wall for effective communication\nbetween them and their advisors. Hence, it&#8217;s important that clients convey\ntheir requirements clearly while conversing with their advisor. So the question\nthat arises here is: what\ndo clients want from their financial advisor? <\/p>\n\n\n\n<p>Investors commonly state that expertise and integrity are important factors in their financial advisor relationship. But are they enough? A client\u2019s personal needs often rise much above these two terms. A basic term that most advisors seem to neglect is the fact that clients want their advisors to understand their individual financial and life circumstances. If you\u2019re an investor currently managing your finances on your own, and are looking for wise investment strategies to manage and grow your finances, <a href=\"https:\/\/www.paladinregistry.com\/landing\/find-financial-advisors?kwd=what_clients_want_most_from_advisors&amp;pagetype=blog\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"consider consulting a financial advisor (opens in a new tab)\"><strong>consider consulting a financial advisor<\/strong><\/a> for further guidance.&nbsp; <\/p>\n\n\n\n<p>&nbsp;In this article,\nwe\u2019ll walk through the most basic qualities that clients look for in a\nfinancial advisor. <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dcfa239ac6f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dcfa239ac6f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.paladinregistry.com\/blog\/advisors\/what-clients-want-most-from-advisors\/#What_do_clients_look_for_in_a_financial_advisor\" title=\"What do clients look for in a financial advisor?\">What do clients look for in a financial advisor?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.paladinregistry.com\/blog\/advisors\/what-clients-want-most-from-advisors\/#1_A_financial_advisor_that_has_integrity\" title=\"1. A financial advisor that has integrity\">1. A financial advisor that has integrity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.paladinregistry.com\/blog\/advisors\/what-clients-want-most-from-advisors\/#2_A_financial_advisor_that_is_competent\" title=\"2. A financial advisor that is competent\">2. A financial advisor that is competent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.paladinregistry.com\/blog\/advisors\/what-clients-want-most-from-advisors\/#3_A_financial_advisor_that_is_accessible\" title=\"3. A financial advisor that is accessible\">3. A financial advisor that is accessible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.paladinregistry.com\/blog\/advisors\/what-clients-want-most-from-advisors\/#4_A_financial_advisor_that_listens_to_your_needs_and_requirements\" title=\"4. A financial advisor that listens to your needs and requirements\">4. A financial advisor that listens to your needs and requirements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.paladinregistry.com\/blog\/advisors\/what-clients-want-most-from-advisors\/#5_A_financial_advisor_that_provides_value\" title=\"5. A financial advisor that provides value&nbsp;&nbsp;\">5. A financial advisor that provides value&nbsp;&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.paladinregistry.com\/blog\/advisors\/what-clients-want-most-from-advisors\/#6_A_financial_advisor_that_is_a_coach_educator_and_supporter\" title=\"6. A financial advisor that is a coach, educator, and supporter\">6. A financial advisor that is a coach, educator, and supporter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.paladinregistry.com\/blog\/advisors\/what-clients-want-most-from-advisors\/#7_A_financial_advisor_that_is_empathetic\" title=\"7. A financial advisor that is empathetic\">7. A financial advisor that is empathetic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.paladinregistry.com\/blog\/advisors\/what-clients-want-most-from-advisors\/#8_A_financial_advisor_that_is_a_problem_solver\" title=\"8. A financial advisor that is a problem solver\">8. A financial advisor that is a problem solver<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.paladinregistry.com\/blog\/advisors\/what-clients-want-most-from-advisors\/#9_A_financial_advisor_that_is_honest_and_disciplined\" title=\"9. A financial advisor that is honest and disciplined\">9. A financial advisor that is honest and disciplined<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.paladinregistry.com\/blog\/advisors\/what-clients-want-most-from-advisors\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_do_clients_look_for_in_a_financial_advisor\"><\/span><strong>What do clients look for in a financial advisor?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_A_financial_advisor_that_has_integrity\"><\/span>1. <strong>A financial advisor that has integrity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The quality of being honest and\nfair defines integrity. It\u2019s the most common and basic quality listed in almost\nevery financial advisor\u2019s key features or differentiators over the internet. To\nelaborate, it means you should never lie to your clients or try to stretch the\nfacts for any reason. You must adhere to the fiduciary standard that places the\nneeds of the client ahead of your own in all situations and every decision,\nshould you be a Registered Investment Advisor or a fiduciary financial advisor.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_A_financial_advisor_that_is_competent\"><\/span>2. <strong>A financial advisor that is competent<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Right after integrity, a client\nwants their financial advisor to be competent &#8211; someone who has the necessary\nskills or expertise to handle their finances better than them, and above\neverything, delivers results. Clients need their financial advisors to formulate\neffective strategies that would minimize risk while helping the clients capture\npotential capital gains. They want them to give sound advice on estate\nplanning, retirement planning, cash flow management, and budgeting, and be\naware and experienced with the latest developments in the market regarding\ninsurance and risk management, business succession planning, and income tax\nlaws. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_A_financial_advisor_that_is_accessible\"><\/span>3. <strong>A financial advisor that is accessible<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Every client wants their\nfinancial advisor to be easily reachable or approachable. Is your advisor in\nregular touch with you? Do they keep you informed on recent market changes and\nsuggest changes in their investment plans? Most big brokerage firms face this\nissue when they are expected to get as many clients as possible for additional\nincentives but, towards the end, they are unable to deliver optimum client\nsatisfaction. This raises customer escalated issues. <\/p>\n\n\n\n<p>The same is also true for smaller firms and individual financial advisors who assist retail clients. If your advisor cannot keep in touch with you in the beginning, this is a potential red flag. A sign of a good advisor is one that is in regular touch with their client and maintains good communication. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_A_financial_advisor_that_listens_to_your_needs_and_requirements\"><\/span>4. <strong>A financial advisor that listens to your needs and requirements<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A major reason clients hold\nthemselves from approaching a financial advisor is that they feel their advisor\nis going to bombard them with a sales pitch that\u2019s mostly copy-pasted. That\u2019s\nwhen a client stops talking, and the advisor goes on and on. <\/p>\n\n\n\n<p>On the contrary, an ideal rule\nof thumb is to ensure good communication between an advisor and client is the\n20:80 rule. Here the advisor talks 20% of the time, mostly to explain the\nprocess or product options, whereas the client does the rest of the talking,\nwhere he\/she asks or answers questions to clarify their doubts about the plans\nthat also gives the advisors a fair idea of the needs of the client. The idea\nis for the advisor to listen to the client and accordingly suggest the best\npossible solution to their problems. As a client, it is a good practice to\nensure that your advisor has good\ncommunication with you and listens carefully to your financial needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_A_financial_advisor_that_provides_value\"><\/span>5. <strong>A financial advisor that provides value&nbsp;&nbsp;      <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Another issue that a majority of the clients face is the inability to connect with their advisors. By connect here, we mean a client being unable to understand the heavy jargon an advisor may use at the very first meeting. Terminologies like \u201calpha,\u201d \u201cstandard deviation,\u201d \u201creversion to mean,\u201d and \u201cmid-cap growth\u201d are phrases that clients are unlikely to know. Instead, it is important that a client understands what the advisor is trying to convey, gets the desired value for working with a financial advisor and knows more about what the financial advisor can do to help them manage their finances effectively.&nbsp; Most clients are unfamiliar about the details and technicalities involved in how the advisor will go about evaluating the most effective financial strategies. Therefore, bringing up information that is not relevant to the discussion can create a disconnect between an advisor and client.<\/p>\n\n\n\n<style type=\"text\/css\">\r\n  .articles-ad-page {\r\n   border-top: 1px solid #ADADAD;\r\n   border-bottom: 1px solid #ADADAD;\r\n   padding: 15px 0;\r\n   margin-bottom: 10px;\r\n   display: block;\r\n  }\r\n\t.articles-ad-page {padding: 10px 5px; border-top: 1px solid #BEBEBE; border-bottom: 1px solid #BEBEBE; margin-bottom: 20px;\t}\r\n\t.articles-ad-page img {float: left; margin-right: 20px; max-width: 140px; margin-top: 5px; margin-bottom: 5px; border-radius: 0;}\r\n\t.articles-ad-page .txt {line-height: 21px; margin-bottom: 0; font-size: 14px; margin-top: 4px; }\r\n  .articles-ad-page .txt p{font-size: 14px;}\r\n  .articles-ad-page .txt p a{color: #035184 !important; font-weight: bold; text-decoration: none;}\r\n  .spocored-text{color: #cac5c5; font-weight: 500; float: right; font-size: 12px;}\r\n  .wa-text{color: #183a68; font-weight: bold; float: left; font-size: 12px;}\r\n  .articles-ad-page .alignleft{ float:left!important;}\r\n  .txt-head{margin-bottom: 2px; text-align: left; margin-top: -6px;}\r\n  .txt-text{margin-bottom: 14px;}\r\n  @media screen and (max-width:767px) and (min-width:320px){\r\n      .articles-ad-page .txt-head {margin-top: -15px; float: left; width: 50%;}\r\n      .articles-ad-page .txt {width: 100% !important; margin-top: 12px;}    \r\n      .articles-ad-page { display: block;}\r\n    }\r\n  @media screen and (max-width: 360px) and (min-width: 320px){\r\n    .articles-ad-page .txt-head a {\r\n        font-size: 16px!important;\r\n        line-height: 16px!important;\r\n    }\r\n    .articles-ad-page .txt-head{\r\n        margin-right: 14px;\r\n            width: 45%;\r\n    } \r\n    .articles-ad-page img{ margin:0 10px 10px 0px!important;}\r\n  }\r\n<\/style>\r\n\r\n\r\n<p><span class=\"spocored-text\" >SPONSORED<\/span> <span  class=\"wa-text\">WISERADVISOR<\/span><\/p>\r\n<div class=\"clearfix\"><\/div>\r\n<div class=\"Articles-ad-page\"><img decoding=\"async\" class=\"alignleft-new\" style=\"margin-top: 0px;\" src=\"https:\/\/www.paladinregistry.com\/blog\/wp-content\/uploads\/2023\/03\/ads-image-1.jpg\" alt=\"ad_article\" width=\"\" height=\"\"><p><\/p>\r\n<div class=\"txt-new\">\r\n<p style=\"margin-bottom: 22px;\"> <a href=\"https:\/\/www.wiseradvisor.com\/match_advisors.asp?kwd=paladin-blog-ad-what-clients-want-most-from-advisors&amp;utm_medium=middle\" style=\"color:#035184;     font-size: 20px;font-weight: 700; text-decoration: none;\" target=\"_blank\" rel=\"noopener noreferrer\">Need a financial advisor? Compare vetted experts matched to your needs. Compare credentials and fees.<\/a><\/p>\r\n<p>Choosing the right financial advisor is daunting, especially when there are thousands of financial advisors near you. We make it easy by matching you to vetted advisors that meet your unique needs. Matched advisors are all registered with FINRA\/SEC.  <a href=\"https:\/\/www.wiseradvisor.com\/match_advisors.asp?kwd=paladin-blog-ad-what-clients-want-most-from-advisors&amp;utm_medium=middle\" target=\"_blank\" style=\"font-weight: 700;    color: #035184;\" rel=\"noopener noreferrer\">Click to compare vetted advisors now.<\/a><\/p>\r\n<\/div>\r\n<div class=\"clearfix\"><\/div>\r\n<\/div>\r\n\r\n\r\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_A_financial_advisor_that_is_a_coach_educator_and_supporter\"><\/span>6. <strong>A financial advisor that is a coach, educator, and supporter<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Just onboarding a client isn\u2019t\ngoing to help build a long-term advisor-client relationship. A good advisor\nrelationship includes financial advice that is provided through challenging\nfinancial emergencies, valuable suggestions on how one can proceed with their\ninvestments, and how and when a client should disinvest or re-invest as while\nresponding to volatile market fluctuations. It is ideal that matters such as\nhealth insurance, life insurance, business succession planning, etc., are not\noverlooked as well. The idea is to ensure that a client is not left in the dark\nabout any financial query or concern. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_A_financial_advisor_that_is_empathetic\"><\/span>7. <strong>A financial advisor that is empathetic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One of the major reasons why\npeople do not reach out to a financial advisor is that they feel they do not\nhave enough money to invest. Whereas, the fact is you do not have to be a\nmillionaire to consider investing. A good financial advisor is one that makes\nyou feel comfortable talking about their financial situations with you. <\/p>\n\n\n\n<p>Even if your account is small,\nclients want their financial advisors to take their accounts seriously and give\nthe best possible solutions to their problems. An advisor that is able to\nrelate to their clients financial situation is in the best position to be able\nto deliver results. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_A_financial_advisor_that_is_a_problem_solver\"><\/span>8. <strong>A financial advisor that is a problem solver<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Clients want advisors that solve\ntheir problems, and not one who is a salesperson that sells his\/her products.\nThis goes in continuation to being empathetic, as mentioned above. Advisors\nneed to listen to their client, understand their situation, and then give the\nbest possible solution, not recommend a scheme of your own. In other words, the\nfinancial advisor\u2019s\nbusiness goal is not to sell the product but to sell the idea of\nfinancial planning, insurance, savings, and investments. Remember poor\ncommunication will break the connection between an advisor and client.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_A_financial_advisor_that_is_honest_and_disciplined\"><\/span>9. <strong>A financial advisor that is honest and disciplined <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Clients want realistic\npossibilities for controllable actions and probable outcomes when it comes to\nmanaging their finances. There could be situations where an advisor may have to\ncommunicate facts that may not be easy to hear. However, clients expect\nadvisors to keep them informed about situations that involve their money and\ninvesting. They want advisors to prepare them for changing market dynamics and\napply discipline at difficult times to ensure financial stability in their\noverall portfolio. It is crucial that major investment decisions are controlled\nand that media messages or market swings do not drive impulsive actions. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It is important that your\nadvisor keeps your interests above yours at all times. Doing so will indicate\nthe value of a financial advisor and the firm\u2019s relationship with you, and will\nbring them one step closer to building a trustworthy relationship with you.\nAdvisors that have integrity, are competent, and accessible at all times help\nbuild a good relationship with their clients. Hence, it is a good practice to\nensure that the financial advisor that you wish to hire has patience, empathy\nand guides you through their investment journey with honesty and discipline. <\/p>\n\n\n\n<p><em>To get in touch with a fiduciary advisor who may provide you with simple and comprehensive financial strategies, use <a href=\"https:\/\/www.paladinregistry.com\/landing\/find-financial-advisors?kwd=what_clients_want_most_from_advisors&amp;pagetype=blog\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Paladin Registry\u2019s Free Advisor Match Tool (opens in a new tab)\"><strong>Paladin Registry\u2019s Free Advisor Match Tool<\/strong><\/a><\/em><a href=\"https:\/\/www.paladinregistry.com\/landing\/find-financial-advisors?cta=match\"><em>.<\/em><\/a><em> Based on your requirements, we match you with 1-3 advisors suited to meet your financial needs and goals. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each client has a different expectation from their financial advisor based on their financial goals and investment horizon. Many clients lack clarity in terms of what their financial goals are. This leads to unclear expectations from a financial advisor, who may struggle to draft the most suitable financial plan for their client. Very similar to one\u2019s medical requirements, the financial needs of an individual may differ from person to person.<\/p>\n","protected":false},"author":126,"featured_media":11070,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[325],"tags":[],"class_list":["post-11067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advisors"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Clients Want Most from a Financial Advisor - Paladin Registry<\/title>\n<meta name=\"description\" content=\"Doing so will indicate the value of a financial advisor and the firm\u2019s relationship with you, and will bring them one step closer to building a trustworthy relationship with you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paladinregistry.com\/blog\/advisors\/what-clients-want-most-from-advisors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Clients Want Most from a Financial Advisor - 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