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About-About Paladin's Registry

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About Paladin

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Paladin's Registry Service

The Registry is a FREE resource for individual investors who are seeking 5 Star rated financial professionals and firms.

Minimum Requirements

Advisors must meet five minimum requirements to be profiled in Paladin's Registry. They must be:

  • Registered Investment Advisors or Investment Advisor Representatives
  • Compensated with fees for their knowledge, advice and services
  • Acknowledged financial fiduciaries who are required to put investor interests first
  • Free from legitimate investor complaints at FINRA.org and SEC.gov
  • Financial experts based on their experience, education, and certifications

Our Research

Advisors must answer more the 40 Paladin questions about their credentials, ethics, business practices, and services. Then Paladin analysts review their responses and conduct online research that includes FINRA, the SEC, and state regulatory agencies.

Our Quality Rating

Paladin uses a proprietary algorithm to rate the quality of advisor: 

  • Credentials: Experience, education, certifications
  • Ethics: Licensing, compliance record, fiduciary status
  • Business Practices: Compensation, reporting, accessibility
  • Services: Planning, Investing, Insurance, Tax, Legal

Advisors must score in the 90th percentile or higher to be listed in the Registry.

Advisor Transparency

Some advisors practice transparency - they willingly volunteer and document key information about themselves. Other advisors withhold information that may cost them sales and relationships. The Registry profiles advisors who practice full transparency so you have a written record for their qualifications, ethics, business practices, and services.  

Rejection Rate

Registry standards and practices reject advisors for the following reasons:

  • They are salesmen who masquerade as advisors
  • They do not meet the Registry's minimum requirements
  • They do not score high enough when we rate their qualifications and ethics
  • Their only method of compensation is commission
  • They are not financial fiduciaries
  • They have ethics issues based on a review of their compliance records

Paladin says.....

It is easier to learn how to select a top quality financial professional (one hour) than it is to learn how to do the professional's job yourself (thousands of hours).  

Ready to start interviewing financial advisors?

  • Our proprietary program connects you to the right financial advisors.
  • We validate and document advisor credentials, ethics, and business practices for you.
  • You select the advisors you want to interview.