Paladin Research Report for: Wealthfront


Paladin Transparency Index (PTI)


Data compiled from company, regulatory agency (SEC, FINRA), and third party websites. Did Not Disclose (DND) means Paladin could not find this information on the Internet. Advisory firms can submit updated information to Paladin Research. Paladin will update the OFA report if it can validate the information.

  • Type of Financial Firm: Online Financial Advisor (OFA)
  • URL:
  • Year Established: 2008
  • Headquarters Location: Palo Alto, CA
  • Most Recent Update: 8/25/15

Types of Financial Services

  • Investment advice and services

Registration & Licensing

  • SEC: 801-69766
  • CRD: 148456
  • IARD: 148456
  • Disclosures ( No disclosures

Contact Information

  • Email:
  • Telephone: 650-249-4258
  • Human Contact: Yes
  • Type of Contact: Email, phone


  • Minimum Asset Requirement: $500, The account minimum required to qualify for our Tax-Optimized Direct Indexing service is $100,000.
  • Minimum Fee: None
  • Free Offer(s): No advisory fees on the first $10,000 of assets under management

Combined Fees

  • Service Initiation Fees: None
  • Annual Fee: For balances over $10,000 annual fee of .25%
  • Annual Third Party Fee(s): Yes
  • Examples of Third Parties: Can be: ETF's, Index Funds, Mutual Funds, Broker/Dealers

Scope of Business

  • Number of Users: 37,400 (Source: ADV; as of 8/25/15)
  • Assets (Paid): $ 2,612,809,400 (Source: ADV; as of 8/25/15)
  • Assets (Free): DND (Source: ADV; as of 8/25/15)

Investment Services

  • Number of Portfolios: DND
  • Types of Investments: ETF's
  • Investment Managers: Primarily Vanguard

Additional Investment Services

  • Data Aggregation Services: No
  • Tax Loss Harvesting: Yes
  • Rebalancing: Yes
  • Account Liquidity: 4-5 days
  • Investor Discretion: No

Additional Information

  • Clearing & Custody: Wealthfront brokerage/Apex clearing
  • Mobile Application: Yes

Paladin Transparency Rating (PTI)

  • 5.0


  • None