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If you are like most investors, you learned about financial professionals from the advisors and planners who sold you their services and products. It's unfortunate, but most advisors have an inherent conflict of interest when they provide information about themselves and their industry. 

Paladin Registry was established in 2003 to be your independent, objective source of information about advisors and planners. 

  • Paladin provides free services to consumers; we have nothing to sell you
  • Paladin is an information services company and not a financial services company
  • Paladin is not licensed to sell any investment or insurance products
  • No financial advisor is employed by, licensed by, or affiliated with Paladin Registry
  • No financial advisor or firm has an equity interest in Paladin Registry 

Find Rated Advisors
Webinars are a fast, easy way to learn more about financial advisors and financial planners. Each webinar contains a limited number of slides that provide important information that will help you screen, interview, and select quality advisors. Some webinars also help you avoid deceptive sales practices.    
  Introducing the Paladin Registry
  How to Avoid Bad Advice
  Five Star Rated Advisors
  How to Select a Quality Advisor
  What Your Advisor Doesn’t Want You to Know
  Why Select an Advisor from the Registry
  The Fiduciary Advisor
  Financial Advisor or Sales Rep?
  The Wall Street Marketing Machine
Find Rated Advisors
Editorials are short articles about financial advisors, financial planners, and the financial services industry. This information will help you determine the competence and ethics of advisors who are supposed to help you achieve your financial goals.  
Why all of the Confusion?
Trusted Advisors
Red Flags When You Select An Advisor
How Authentic are my Advisor's Certifications?
Wall Street's Deepest, Darkest Secret
What You May Not Know About Your Current Financial Advisor
Top 10 Advisor Myths
The Importance of Independent Advice
Wall Street Greed
Five Star Rated Financial Advisors
Should I Change Advisors During a Down Market?