This section of the Registry provides objective information that helps you:

• Avoid the risks and consequences of bad financial advice
• Select a high quality planner or advisor
• Communicate more effectively with your current or future advisor

Most websites offer free content to attract visitors and obtain email addresses. Then they use the traffic and information to sell advertising and email addresses to third parties. The Paladin Registry has three characteristics that protect from these practices: 

• No registration is required so we don't know your email address
• Registry services are free to investors so we aren't trying to sell you products
• We never allow advertising on our website

Your Most Important Decision
Selecting a quality advisor is the single most important decision you will make for your financial future. That's because your advisor will influence or control all of your financial decisions. The quality of the advice you receive will determine your standard of living during retirement and your financial security late in life when you need it the most.

Awareness Articles
You can't avoid risks that you don't know about. For example, you'll learn that 85% of advisors are really sales reps who are paid commissions to sell you investment and insurance products. They are not paid to help you achieve your financial goals which makes them very risky. 

Avoidance Articles
Once you are aware of the magnitude of the risk, other articles show you how to avoid the risk of bad advice. For example, you don't hire advisors who won't document their credentials, ethics, compensation, and business practices.

Selection Articles
You are seeking a competent, ethical professional who can help you achieve your financial goals. Therefore, you have to know the right questions to ask to determine the quality of the advisors you are considering. The right questions will help you separate the real experts from sales reps who claim to be experts so they can sell you investment and insurance products.