Most planners and advisors use sales pitches to sell investment services and products to consumers. They make a lot of claims in the pitches that are designed to build consumer confidence and gain control of consumer assets. Less ethical advisors make false claims because they know very few consumers will commit the time to verify the accuracy of their claims.
Paladin's FADD service conducts background checks to verify the accuracy of advisor information. Our service focuses on claims that impact advisor competence (education, experience, certifications) and ethics (compliance record, criminal record, consumer complaints). Advisors who successfully complete the FADD certification process display a FADD icon on their Registry documents.
Consumers can select advisors with greater confidence when the professionals' backgrounds have been FADD Certified.
