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What We Do

Financial firms and advisors want to influence or control your financial decisions. That is how they maximize revenue and income from your assets. 

You win when you make independent decisions that are not influenced or controlled by advisors.

We are your online source for factual information and services that help you make the right decisions.


We can afford to tell you the truth. We have nothing to sell you. For example, we provide answers to these critical questions:

  • What are the key characteritics of top quality advisors?
  • How can you avoid advisors who use deceptive sales tactics?
  • Why select a financial fiduciary?
  • Why pay fees to your financial advisor?


We also provide FREE services that help you make the right decisions:

  • Paladin Registry: Find vetted financial professionals with 5 Star quality ratings
  • Check a Credential: There are 259 advisor certifications. 38% are worthless
  • Advisor Ratings: Rate what you know about an advisor before you buy
  • Bill of Rights: Protect your interests when financial advisors invest your assets

Paladin Says.....

The less you know about advisors, the more dependent you are on what advisors tell you. Wall Street's biggest nightmare is an informed investor who knows how to determine the quality of financial advisors. You can be an informed investor.


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